Calgary Wild FC - She shoots. She soars.

When Daughter was invited to help launch Calgary’s team in the new Northern Super League, we jumped at the opportunity. We were honoured to help bring women’s professional soccer to Calgary - but also excited to create a team’s entire Brand World. We started with an exhaustive naming process, quickly followed by the icon that would form the core of the brand expression. From there we developed the brand voice and attitude that has made its way into everything from merch, successful ticket sales campaigns - up to and including the fan experience in the stadium. The Calgary Wild FC platform has already made an impact with the team, the players, the young women of Calgary and us.