Spring Bay Mill - Unconventional by Nature
Spring Bay Mill came to us needing a story. They knew what they stood for but didn’t know how to tell it. Our conversations made it clear: their category embodied everything they hated. And we agreed. As soon as we visited the site, we knew they offered a more interesting way to gather. Our strategy positioned them as the unconventional choice—leaving the unsustainable and uninspired behind. It was a place of discovery, a space to break free from predictability, an invitation to look beyond. With this strategy, we built a visual and verbal identity that appeared in every part of the brand, proving it was anything but ordinary.
Born was created on the belief brands are the great storytellers of our time, and that every aspect of your 'brand', of how you show up in the world, is a story you’re telling. The design of your logo, the story you tell staff to create culture, the story of your leadership, of your people, your campaigns, your purpose, your values, how you give back, they are the stories of you.
