Butter Insurance - Weird stuff happens
We approached Butter because we loved what they were doing: revolutionising insurance. They realised how we value our things had changed, and that for today’s younger generations, all we needed to insure was our phones, laptops, headphones and other essentials. For their first out-of-home and digital campaign, we wanted to make a statement by highlighting the reality Gen Z knows well: that unexpected things happen to the stuff we carry all the time. So, we leaned into the everyday weirdness of mishaps. And it worked. The brand saw a 175% increase in website users and a 656% surge in sales.
Born was created on the belief brands are the great storytellers of our time, and that every aspect of your 'brand', of how you show up in the world, is a story you’re telling. The design of your logo, the story you tell staff to create culture, the story of your leadership, of your people, your campaigns, your purpose, your values, how you give back, they are the stories of you.
