IC Markets - They're Fast We're Faster

Atmos Studios put their overalls on and worked closely with Limehouse to integrate an entirely CG Formula 1 car into every shot of the “They’re Fast, We’re Faster” IC Markets campaign. Atmos provided On-Set Supervision as well as Project Supervision along with Previs and a Formula 1 CG car rig.

Our approach was to use a stand in prop car which was nothing more than the bare shell of half a car. It gave our talent something to bolt the wheels onto if nothing else!

A really fun job, especially since we got to work with… “Lasers!“