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Group745
Group745
Group745
Group745
Group745
Group745

Aperol Spritz - Brand Campaign

22/02/2016
Advertising Agency
Amsterdam, Netherlands
157
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To highlight Aperol Spritz’s positioning as ‘the first drink of the evening’, we created a new brand platform ‘It Starts With Aperol Spritz’ and launched a series of activities throughout 2015. A digital outdoor campaign lit up the UK’s streets and turned London and Manchester orange. Messaging brightened up commuters’ days by tapping into the mindset of our audience. 
Daily refreshed messages highlighted the emotional connection that we all have with different days of the week. The campaign included social posts and targeted digital and mobile ads that drove people to experiential events and on-trade. With a modest media budget, the campaign saw a sharp increase in brand awareness and recognition.
About The Brave New Now

A new creative company with a bold ambition: to make brilliantly creative, culturally relevant work in a better way, for today.

With over 50 years' collective experience in advertising, we've learnt what works, what doesn't work and how we prefer to work today.

The Brave New Now is founded on the principles we believe in. Think truthfully, work openly and create courageously. We’re not into bravado or bullshit. We prefer openness over ego, any day.

We think listening is just as important as talking. We have the energy and curiosity of a start-up with wise roots planted firmly in the ground.

We work hard, fast and smart. Less politics, more action is the way to go. Communication today needs to be quicker, more effective and more adaptive than ever before. We believe for a brand to thrive in this ever-evolving, crowded cultural space, it must be bold, embrace change and find its own Brave New Now.


OUR PEOPLE


HAZEL LIVINGSTONE - CEO & CO-FOUNDER.

Hazel Livingstone has over 20 years’ experience in the industry, leading teams to deliver groundbreaking work for many top global brands, including Intel, Adidas, Pernod Ricard, Unilever, C&A, The Labour Party, 3 Mobile, AB InBev and ASICS.


Her first 14 years were spent in London at DDB and TBWA before moving to Leo Burnett Sydney to oversee the launch of the WWF global environmental initiative, Earth Hour. For the past 6 years Hazel has helped build two independent agencies: Amsterdam Worldwide and Meanwhile.


The Brave New Now is the fulfillment of a dream for Hazel and an opportunity to offer clients refreshingly effective new ways of working.


ROGER LEEBODY & GILLIAN GLENDINNING - Creative Partners & Co-Founders

Roger Leebody and Gillian Glendinning’s creative partnership began over 15 years ago in the UK. Together they have created award-winning integrated global work for brands including Absolut, Adidas, ASICS, Onitsuka Tiger, Puma, Mitsubishi, Volvo, Opel, Chevrolet, Intel, Panasonic, Nikon and Canon.


Formerly Associate Creative Directors at Sid Lee Amsterdam, they were instrumental in winning the global Absolut business. They spent the last few years creating and building the Absolut brand campaign and led the recent #NextFrame project which was shortlisted at Cannes 2014.


For Roger and Gillian, The Brave New Now is a natural next step and offers them the opportunity to work closely and openly with brands to create fresh, bold, effective work for today.