Taylor Swift - The Eras Tour
Good Company embarked on a 6-month-long process to producer and create all of the visual content for Taylor Swift's world tour
Beginning with a 5-day live action shoot in LosAngeles, and culminating in 3 weeks of on-siteproduction in Glendale, AZ, we produced over 44songs worth of content and interstitials for both amassive upstage wall and one of the largest LEDfloors ever seen.
The post process included traditional editorial, 2D Design/Animation, 3D CGI Creation/Compositing, as well as utilizing the latest in real-time technology and AI.
Good Company is a global production studio shaping the cultural landscape. With deep roots in the music industry, we started out creating iconic films, music videos, and immersive content for Beyonce, Kanye, Madonna, Pharrell and many more.
Over the years, while maintaining our music foothold, we have brought our creative production expertise to the world of advertising and original content while building a full service post production facility that supports our commercial, music, film, and experiential endeavors.
