Balenciaga - Winter 24 Collection

Good Company’s experiential and post wing, led by content director Maxime Quoilin and Technical Director Matt Lowe, collaborated with Sub Global to design the screen content for Balenciaga’s Winter ’24 collection showcase at Paris Fashion Week.

Our team created brand new creative and technical workflows for every chapter of the show to fully utilize the entirely immersive space.

From creating a full 360 degree perspective mapped geometry for the show open, to fully immersive 3D environments...as well as real-time AI generated visuals...

including hundreds of AI-generated Tik Tok’s with our own custom designed workflow and AI generated videos of Paris and NYC cityscapes..​

All while working in a canvas for one of the largest LED volumes ever built, and doing it in record time.