McDonald’s and Leo Burnett UK have tapped PRETTYBIRD director Paul Hunter to create the hero film for their new collaboration with rapper/singer-songwriter, Stormzy. The iconic fast food chain has teamed up with one of Britain’s most iconic artists to launch a new promotion that invites fans across the UK & Republic of Ireland to “Order like Stormzy”. The talent partnership between Big Mike and McDonald’s, led and managed by Red Consultancy, involves the reveal and launch of his signature combination: 9 McNuggets, Fries, Sprite, Oreo McFlurry, and BBQ sauce. The campaign aims to celebrate the universal truth that everyone has their go-to McDonald’s order - even the biggest stars can’t resist a McDonald’s.
Founded in 2008, PRETTYBIRD is a hybrid production company that creates cutting-edge work that transcends boundaries and lives at the crossroads of branded entertainment, music, sports, technology, film, and television.
The executive team includes co-founder and CEO Kerstin Emhoff, co-founder and director Paul Hunter, and President Ali Brown. Their collective industry experience contributes to PRETTYBIRD’s reputation as being one of the most inclusive global creative communities in the entertainment industry. From their roster of A-list directors to tech innovators to interdisciplinary artists, PRETTYBIRD is built on diverse talent both in front of and behind the screen. Notable spots include Beats ‘You Love Me’ by Melina Matsoukas, Samsung ‘Level Up’ by Paul Hunter, CeraVe ‘Michael CeraVe’ by Tim & Eric, Samsung ‘Night Owls’ by Max Malkin, Nike ‘Unlimited You’ by the Daniels, Apple ‘The Magic of Mini’ by Calmatic, and Coca-Cola ‘The World Needs More Santas’ by Bryce Dallas Howard and Steven Caple Jr.
With offices in Los Angeles and London, PRETTYBIRD’s reputation as a leader in entertainment has led to worldwide recognition and numerous accolades, notably being named Ad Age’s Production Company of the Year–twice–in 2015 and 2021.
In 2011, PRETTYBIRD UK launched—the company’s first overseas offices, in London.