Owens Corning - Build with Pink ®

While Owens Corning’s roofing, insulation, and composite products are ever-present in our world, the majority of their messaging is only meant for an extremely narrow slice of the population – engineers, architects, and builders. 

And while this exacting B2B audience needs precise data and acronym-rich technical sheets, they also need to be inspired like the rest of us.

This insight informed our very first assignment for Owens Corning back in 2019 – a global campaign for their nonwovens business – and continues to guide our efforts today. In 5 years, we’ve worked across every business unit: launching multi-year campaigns, shaping brand strategy, refining social presence, introducing new products, and finding fresh ways to keep this innovative company top of mind with their audience.

The work has helped Owens Corning in many ways – increasing site traffic by 300%, more than doubling key metrics in particular cases, and even leading to the opening of a new plant to meet the increased demand for their PinkBar+® product.