StockX - This is Love

StockX pioneered the online sneaker resale market. But as time went on, they saw trust in their brand begin to slip. Regaining this trust at every level was imperative for long-term success.

With new initiatives in place and a renewed desire to win back their community, StockX needed a campaign that could confidently re-establish the brand and intimately connect with an opinionated audience.

This passion became the inspiration for This Is Love – a gigantic embrace of current culture and those who bring it to life. Told through vignettes that speak to dedication, spirit, and obsession, the campaign is a celebration of this world and the never-ending, always emotional pursuit of what it has to offer.

Running across broadcast, connected TV, digital and social, StockX is proud to share in this love while working to keep it accessible to all.

Since launch, the campaign has driven a 15% lift in brand traffic and a higher video completion rate with women, their fast-growing and highest-opportunity audience.

Shots Finalist - Editing