Kodiak Cakes - Feeding Epic Days & Wilder Lives

Fresh off of a strategic and design revamp, Kodiak Cakes needed a brand campaign to keep up their momentum, expand their customer base, and deepen brand loyalty. How could we show more people that Kodiak Cakes is the fuel for all of life’s wild adventures?

There’s no denying it; deep down, we’re all wild. But that fire in our belly? It takes stoking. We stormed the kitchen and cooked up a new brand campaign based on the insight that “an epic and wild life” means something different for everyone. Our goal was to expand the aperture to show what an “epic and wild life” can look like. The anthem centers around a breakfast that means business, tirelessly working to fuel a vibrant and untamed existence. Complemented by a series of hard-hitting product spots, we proudly highlight Kodiak’s unrivaled strength: protein-packed, 100% whole-grain greatness that keeps people energized and feeling fully alive.

From families to rock climbers, mountain bikers to skinny-dipping hikers, we’ve captured real people in their natural element – conquering the day and living out their wildest lives, all powered by Kodiak. Through social and connected TV, we launched one of America’s most disruptive food brands into an exciting new era. It’s wild what you and a real breakfast can do. 

After launching their new brand platform supported by our campaign, Kodiak skyrocketed to the fastest-growing breakfast brand in the grocery category.