Showcasing the impact of personalised technology on consumer experiences

Challenge

Myntra needed to establish itself as a relevant beauty destination during the crucial wedding season, while differentiating from traditional beauty retailers through technology and innovation.

Approach

Partnering with Anushka Sharma, one of India's most influential actors, we created a campaign that seamlessly blended beauty expertise with tech innovation. The Virtual Try-On feature was positioned as the hero, showcasing six distinctive bridal looks that brides and their squads could experiment with virtually. By focusing on Anushka's authentic connection with beauty and fashion, we transformed traditional beauty shopping into an interactive, confidence-building experience.

Results

• 18.3M+ views and counting