senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Flexport - Driving customer-centricity for a global logistics giant

Flexport
07/02/2025
69
Share
Credits
SIGN UP FOR OUR NEWSLETTER

From a cohesive site narrative to a refreshed look and feel, we revamped Flexport’s website leading to its highest-ever traffic upon launch.


Challenge

Flexport, a tech-driven global logistics company, wanted to reposition itself through premium services and market knowledge. However, they needed our help developing a new brand message along with a refreshed website look and feel, user experience, SEO, and lead generation.


Approach

Our goal was to help Flexport create a cohesive site narrative with concise copy treatments and stylized product visuals. Our dev team integrated with Flexport’s engineer workflows to produce a fully accessible site experience and ran through exhaustive QA to optimize performance across devices and browsers.


Results

We worked to find a balance between comprehensive and digestible content via animated and static product demos. Our team left Flexport a creative playbook, enabling them to maintain and optimize the site in our absence—including design & motion principles and sticker sheets delivered via Figma. After launching, the revamped Flexport website experienced its highest total traffic ever.


SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0