Huel - Armadillo fuels Huel’s CRM strategy

Project summary

Huel approached us with a clear objective: to elevate their CRM strategy with a suite of branded templates, supported by comprehensive best-practice guidance.

We were tasked to create a seamless customer experience across their communications – all while maintaining their newly-evolved unique tone of voice and visual identity. Huel needed eMarsys email templates that would not only enhance engagement, but also streamline their CRM operations and supercharge their own team’s capability to build more advanced emails.

Strategy

Hitting all the key points of our brief meant working closely with Huel’s CRM and Brand teams to really understand their brand evolution, and the reality of their practical build needs. Our collaborative research informed a strategy centred on three core principles:

Consistency: Establishing templates that align seamlessly with Huel’s new brand, bringing it to life in email.

Scalability: Creating dynamic eMarsys templates that can be adapted for multiple campaigns, from product launches to customer retention.

Engagement: Designing templates with customer-centric messaging and visuals that resonate with Huel’s audience.

Creative

Our strategy was brought to life through a suite of custom-made on-brand templates, tailored to Huel’s evolving CRM needs. These templates enabled teams to deliver relevant communications to individual customers, with the support of detailed brand guidance to maintain a seamless experience.

Advanced creative: Our responsive designs were both optimised for mobile and desktop, and pushed through the assumed capabilities of eMarsys to create something truly impressive.

Flexibility: Our modular approach meant that Huel could pull in the the most appropriate content from a huge library to deliver across multiple campaigns, and give each individual the most relevant messaging.

​Brand Guidance: A detailed document outlining how to use our templates effectively, including tone of voice, imagery guidelines, and technical specifications, meant Huel were empowered to deliver a consistent consumer experience.

Results

The result? An impressive library of flexible, creative modules and content blocks, each interchangeable to deliver every individual the most relevant message at the right time.