Google - Data GIF Maker

An interactive visualisation tool at the frontline of data storytelling

We’ve made Google’s much-loved data visualisation tool more powerful than ever, adding a whole new suite of features and customisations for the modern day.

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Challenge

Google News Lab approached Toaster requesting a simple way for journalists, bloggers and businesses to create engaging animated data comparisons to enhance their storytelling.

In the past, we had created rudimentary data visualization tools for Google, but the vision for this site was much greater. To make the site more powerful, we needed to add bells and whistles like high quality outputs, a more modern & intuitive user experience, and a variety of customization features.

Approach

Google News Lab approached Toaster requesting a simple way for journalists, bloggers and businesses to create engaging animated data comparisons to enhance their storytelling.

In the past, we had created rudimentary data visualization tools for Google, but the vision for this site was much greater. To make the site more powerful, we needed to add bells and whistles like high quality outputs, a more modern & intuitive user experience, and a variety of customization features.

Results

Because our team is full of content creators and visualization experts, we pushed to include features that would be useful in our daily presentations – like a websafe color picker, the ability to add a logo, multiple font choices and export formats, and a continuous log of previous data GIF creations.

The site launched successfully in July 2024! Give it a whirl at datagifmaker.withgoogle.com.

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