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Aldi - Amazing Mum Directed by Declan Lowney

This cheeky new Aldi spot directed by Declan Lowney sees a Mum surf down the stairs on a tray with cups of tea in hand, perform a side kick on the corner and finish with a crash in front of her daughter. “That’s amazing’ says her daughter. “ I know” says Mum " Aldi is half the price of the big supermarkets!” This is part of the Aldi 'Amazing’ Campaign for Mccann Manchester, Declan also shot the previous fun ad ‘Farmers’ which sees an old Farmer perform gymnastics on a gate. Declan Lowney is one of the UK’s top comedy Directors, who has shot numerous commercials for the world’s biggest brands, including the multi format Walkers ‘Sandwich’ campaign that won a Gold, two Silvers and a Bronze at Cannes and the Grand Prix for Creative Effectiveness, the current hugely celebrated Warburtons ads and the long running Aviva campaign starring Paul Whitehouse to name but a few. Lowney's feature film with Steve Coogan, 'Alpha Papa' was released to wide critical acclaim. He has recently finished Directing two episodes of the successful ABC studios show ‘Galavant' and a brand new BBC 2 comedy series 'Flat TV' to be released in 2016. Along with his advertising awards, as a top television comedy Director, Lowney has won two BAFTAs for ‘Help' and 'Father Ted', International Emmys for 'Little Britain’ & 'Moone Boy' and British Comedy Awards for 'Father Ted', 'Little Britain', 'Help' and ‘Happiness’.


Advertiser: Aldi

Creative Agency

Creative Agency: McCann Manchester

Executive Creative Director: Dave Price

TV Producer: Melissa Bennett

Production Company

Production Company: Another Film Company

Director: Declan Lowney

DOP: Ray Coates

Producer: Simon Monhemius


Edit Company: Stitch

Editor: Leo King

Post Production / VFX

Post Production Company: Jam Films

Category: Retail and restaurants , Supermarkets

Genre: In-camera effects, Stunts