Beavertown - Collaboration Sessions
This summer, Bearded Kitten teamed up with Beavertown Brewery to deliver the Beavertown Collaboration Sessions, a trilogy of music events in London, Bristol and Manchester. We merged live music with immersive brand experiences and topped the day off with food and Beavertown bevs. Cheers!
The Stats:
6,300: Attendees Across 3 Cities
4.5/5: Avg. Event Satisfaction Rating
300: London Tickets Sold on Event Day
The Brief:
CREATE A LEGACY ANNUAL BEAVERTOWN EVENT!
The mission was clear: spotlight Beavertown through music-focused events, going beyond entertainment to create extraordinary moments of togetherness. We were tasked with designing immersive experiences and bold set pieces to complement Beavertown's iconic Skulloon Stage, all while delivering a premium guest experience.
Creative Concept:
We leaned into Beavertown’s 'being a band, not a brand' ethos, producing events that were fun, immersive, and true to the brand’s distinctive identity. The Skulloon Stage was centre stage, with the crowd-pleasing Skull Toss game keeping guest engagement and energy high.
The Delivery:
Each venue was transformed into a Beavertown world.
Each city had a unique music lineup, with standout acts including Nightmares on Wax and Moonchild Sanelly in London, SBTRKT and PBR Streetgang in Manchester, and Eliza Rose and General Levy taking to the stage in Bristol.
Other big names completed the programming, while brand ambassadors involved guests at the Beavertown stands and at the bespoke Skull Toss, where players could win branded prizes.
Games, exclusive merch and plenty of food and drink options (including multiple sellout Beavertown beers) completed the Collaboration Sessions trilogy to perfection.
The Impact:
Sold-Out Shows: London and Bristol
High Guest Satisfaction: Average rating of 4.5/5
Strong Product Sales: Several Beavertown beers sold out
Strong Merch Sales: Stores sold out of several items
High Engagement: Interactive games encouraging social sharing & guest interaction
