Tetra Pak - Tetra Pak Winter Drinks

Project Overview

Tetra Pak, in collaboration with Appetite Creative, launched a winter-themed connected packaging campaign for a leading European fruit juice producer. The campaign aimed to inspire customers to create personalized winter drinks by offering an interactive personality test accessed via QR codes on the packaging. The initiative sought to enhance customer engagement, gather valuable consumer data, and drive brand loyalty.

the challenge

The challenge was to create a winter-themed connected packaging experience that would not only engage customers but also provide valuable insights into their preferences and behaviors. Additionally, the campaign needed to seamlessly integrate seasonal content while maintaining the user-friendly interface and real-time data tracking functionalities.

the solution

Tetra Pak and Appetite Creative devised a solution that leveraged connected packaging technology to deliver an immersive and personalized experience for customers. The web app-based platform offered an interactive personality quiz, generating customized winter drink recommendations based on user responses. Seasonal content was seamlessly integrated into the existing framework, allowing for real-time updates and modifications. Furthermore, the campaign incentivized participation through a raffle for NutriBullet blenders, encouraging users to engage with the brand and share their experiences on social media.

the results

The campaign’s interactive quiz and personalized drink recommendations significantly boosted customer engagement, resonating with audiences and fostering a stronger brand connection. Real-time data tracking enabled Tetra Pak to gather insights into customer preferences, purchasing behaviors, and habits, helping to refine marketing strategies and product offerings. Additionally, a raffle for NutriBullet blenders encouraged users to share their experiences on social media, extending the campaign’s reach, generating brand buzz, and building loyalty and advocacy among consumers.