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Banga - Jus de Fruits Caraïbes

Banga
04/02/2025
Digital Agency
London, UK
9
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Project Overview

Jus de Fruits Caraïbes, a fruit juice brand based in the French West Indies, partnered with creative technology studio Appetite Creative to launch a smart and interactive Connected Packaging experience. The project aimed to raise awareness about the brand’s sustainability credentials and support the local community. The campaign featured Banga, an exotic fruit drinks brand under Schweppes International, and utilised a web app accessed via QR codes on the packaging.


the challenge

Jus de Fruits Caraïbes faced the challenge of engaging consumers in their sustainability journey while promoting responsible beverage carton recycling. They also wanted to find a meaningful way to give back to the local community and raise awareness about their commitment to positive environmental practices. Furthermore, with the impending European Single Use Plastic Directive, the brand needed to introduce the new tethered caps mandated by the directive in a way that would be interesting and educational for consumers.

the solution

A Connected Packaging experience was developed to combine entertainment, education, and charity. Users played a fruit-slicing game where each play triggered a donation to a local children’s charity. The web app also included a quiz to educate customers on recycling and sustainability, highlighting the benefits of new tethered caps. Powered by Appetite Creative, this engaging experience effectively introduced the new caps.

the results

The campaign achieved high engagement, with an average interaction time of 2 minutes and 37 seconds, over 20.9k game submissions, and 172 peak daily registrations. It successfully engaged younger demographics, particularly those aged 18-24 (32%) and 25-34 (26%). The Banga Multifruits 2L product QR code accounted for 48% of scans, and the campaign collected 4.7k emails for marketing. Key outcomes included enhanced brand perception through innovative, eco-focused technology, increased sustainability awareness via recycling education, and strengthened community ties by donating €5,515 to the charity Association Les P’tits Doudous de Cornouaille for each game participation.

About Appetite Creative
We are the global digital agency for enterprises specialising on B2C marketing, connected packaging, and customer engagement experiences at scale.

Here in Appetite Creative, we connect brands to their audiences in today's digital world. We innovate constantly to create unique tech solutions and ad-serving technology that generates eye-catching and engaging branding and marketing campaigns that drive global awareness and education, increase sales by an average of 20% and help brands collect GDPR-compliant data and generate an average 3 min engagement time with our digital experiences. We will make your brand stand out and deliver the right message using the latest technology and advancements in digital marketing.

Experts across a variety of ad formats, we are pioneers in connected packaging and digital advertising campaigns which we can design, create and deliver quickly without skimping on the quality of the results. We are the creative tech studio of world firsts as we are responsible for the world-first liquid skins, world-first Whatsapp ads, unique QR code experiences on connected packaging, and innovative lead capture ads that connect directly to clients' CRMs.

We deliver effective branding and digital campaigns across the EMEA, Americas and MENA regions. With our flexible and agnostic approach, our unique digital solutions, and ad-serving technology we can help you transform leads into clients; all thanks to our high levels of engagement through unique formats, branding that cuts through the clutter, social media management, and gamification that nourish a more efficient interaction with your audience.

As digital marketing specialists, we are experts in offering innovative and creative solutions compatible with all types of platforms, websites, and social media across all devices and screens. We work for clients such as Armani Hotels, Disney, Mercedes, Tetra Pak, British Airways, Bvlgari, PepsiCo, Marriott, Emirates, Royal Bank of Scotland, Don Simón, Boylesports, and many more.
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