Nike Acronym
Founded in 2002 with an unrelenting obsession with functionality, Acronym® masters garment aesthetics through deliberate elements in each product. The Acronym® design team works directly with materials—mixing and molding,
adding and subtracting—until the desired solution is achieved. A shared passion for utility-led design creates the spark for this groundbreaking collaboration with NikeLab.
Produced by Radical Media this film rips apart the old traditional trainer and drags it kicking, screaming and running into todays world. The sound design had to be dirty and grungy to match the robotic dirty work of redesigning the Acronym. The deep black hole sucks the life out of the robots. Malfunction follows and only a radical design can come out the process.
Syncbox is a London audio post production studio, situated in the heart of Clerkenwell, the new design and creative heart of London.
Formed in 2003 Syncbox has over 14 years experience in providing high quality audio and music to the TV and radio industries. Syncbox specialises in Audio Post Production including 360 Sound Design,Voice Over recording, Sound Design, Sound for VR, ISDN, Dubbing & Music Composition. Based around Pro Tools HD 12, Neve Pre-amps and Neumann microphones, Syncbox provides the highest quality audio recordings to the broadcast and digital industries.
Voice Booth. The generous voice booth can easily accommodate up to 5 people recording at the same time. The voice booth is ideal for round table discussions, small cast recordings, acoustic sessions and intimate voice over sessions. It has picture sync facilities and variable acoustic panels to alter the natural sound of the recording.
Control Room. The control room accommodates up to 6 clients and a listening experience that is highly precise and comfortable with the help of a very relaxing sofa and an armchair you won’t be able to get out of. We also have a dedicated client Mac, 2 large HD TV monitors, wifi, a huge networked library of sfx, too many Pro Tools plugins to mention and an ISDN system compatible with all codecs including APTx.
Formats. Our studio also supports OMF import and export and can record any format at all samples rates up to 96kHz including WAV, AIFF and MP3. We can also transfer all audio to anywhere in the world via a secure link.
