McDonald's - Pokemon Happy Meal

Pokemon have been spotted at McDonald’s for their new global Happy Meal campaign.

Hornet Director Yves Geleyn’s deft worldbuilding skills honor the creative essence of Pokemon in an all-new style. We designed a new look that is nostalgic yet fresh and completely unique to the brand collaboration. It combines legacy media at the heart of the Pokemon brand- including manga, retro video games, and trading cards- with a modern, graphic sensibility and characters designed by Hornet Director Renaud Lavency. Everything from the buses to the bikers is a blend of our 2D, CG and VFX teams bringing their own special magic. 

Since a global campaign needs a global environment, the cityscape was influenced by architecture from around the world. The use of minimal yet influential detail gives perceptible character without situating any scene too specifically. 

Take a whirl around town and discover a new world for Pokemon and McDonald’s.