Vredestein - Vredestein Tires Launches North American Brand Platform “Demand a Better Tire”
Vredestein is a long-standing, storied European tire manufacturer that has set its sights on growth in the North American market. Dagger was charged with developing a new North American brand platform for Vredestein to help define how the brand would come to life.
Despite a strong and extensive track record in Europe, Vredestein was new to the North American market and widely unknown to consumers.
Dagger created the “Demand a Better Tire” brand platform to effectively communicate Vredestein’s core promises and value propositions. This platform was brought to life by deploying archival footage alongside modern treatments to convey both the heritage the brand is built on and the constant pursuit of “better” that drives the company forward.
Dagger is an independent, creatively wired, strategy obsessed brand building agency based in Atlanta, Georgia. Named to Ad Age’s Best Places to Work, we’re a 2x Ad Age Small Agency of the Year Award winner and have been named 4x to Adweek’s 100 Fastest Growing Agencies. We drive business outcomes for clients with a nimble media company mindset, believing that when brands commit to cultural relevance and stay prolific with content, they earn far more attention and pull ahead of their competition.
Dagger’s wheelhouse is brand and content strategy, campaign development, media connections, and storytelling in all forms - from advertising to branded original series.
Recent clients include: Aflac, American Cancer Society, ASW Distillery, The Atlanta Journal-Constitution, Boys & Girls Clubs of America, Carters & OshKosh B’gosh, Cox Automotive, Fiserve, Georgia Aquarium, The Home Depot, IHG Hotels & Resorts, Jack’s Family Restaurants, Masonite International, Mellow Mushroom, Metro Atlanta Chamber, Rent.
