Foster's Lucy

Foster’s had lost touch with its drinkers and lost share. Our ‘Good Call’ campaign launched in 2010, introducing Brad and Dan, two Aussie blokes, kicking back in their beach-side den while giving advice to callers from the UK who find themselves in some kind of social dilemma. The campaign has proved to be the strongest, most consistent marketing campaign in the category and has seen Foster’s become the #1 standard lager for the first time.