Kia - What’s Your Next Move (DC)
The directors cut for the Kia's 2025 partnership film with the Australian Open. Pushing their 'movement that inspires' tagline into a new space which asks the question 'what's your next move?'.
The last commercial shot with Rafa prior to his retirement, his inclusion makes this all the poigniant as it equally asks the question for him now: what next?
Combining beautiful visuals, effortless transitions, archival footage and an expansive soundscape this is a piece of work which creates a connection between Rafa's movement and the latest EV3.
Shot over the course of 2 days in Majorca - 2x films were produced; one for the EV3, and another for the EV5, alongside a suite of stills and a social film.
A graduate of Chelsea College of Art & Design (BA Hons) Joshua’s background spans graphic communication, photography, and film direction for a diverse range of brands; including Land Rover, Nespresso, Gucci, Mulberry, Google, Samsung, and Volvo. A passion for conceptual visuals drives his personal practise.
