Samyang - Splash Buldak Campaign
Challenge:
Position Buldak Hot Sauce as a must-have in the competitive $963M hot sauce market by creating buzz and driving trials.
Target Insight:
Interacting with a product in real life leads to a 58% increase in purchase intent. Heat-loving foodies crave bold, exciting flavors that elevate their meals and ignite conversations.
Strategy:
Fuse digital, social, and real-world experiences to engage consumers across multiple touchpoints, amplifying Buldak's fiery appeal.
Solution:
Launch Splash Buldak, a dynamic campaign featuring Hochi, pop-up activations, and fun events like the Sauce Exchange to deliver unforgettable taste experiences.
Cheil, (pronounced ch-ALE) is one of the fastest growing ad agencies in America serving many global brands in the pursuit of connected experiences. Our North American operations has offices in Dallas, New York, and Toronto.
Cheil is also part of the Cheil Global Network, which is the 11th largest agency network in the world and includes agencies like McKinney, Barbarian and Iris. Being part of this network allows us to serve our clients with the power of a global partner and the agility of a boutique agency.
