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Coca-Cola "Anthem" Taste The Feeling

As Coca-Cola’s global music partner, Music Dealers, crowdsourced its community of emerging artists to write and record their own original songs, the winner having the potential to be the flagship anthem of the brand’s largest campaign since 2009. Music Dealers’ Creative Director, Tim Lincoln, worked with the writing and production trio Space Camp Creative. Comprised of Scott Fritz, Jeremy Bircher, and Josh Jones, Space Camp produced “Taste The Feeling” from studios in Hawaii, Chicago, and Portland – further embodying the global “One Brand” strategy that extols the universal enjoyment of Coke in every corner of the world. Space Camp can be heard on several commercials of the campaign, including “Anthem,” “Brotherly Love,” “What is a Coca-Cola For?”, and “Supermarket.”