Samsung - Galaxy S24 Tease
In January 2024, Samsung was preparing to launch Samsung Galaxy S24, the first smartphone equipped with Galaxy AI. With Samsung loyalists eagerly awaiting their next upgrade, we needed to create a campaign that teased just how big of a game-changer Galaxy AI would be.
We knew we had to tell a story: We created a highly memorable video and visual assets demonstrating how zoom with Galaxy AI can make captured moments larger than life. We launched on paid social and paid media, as well as owned and organic Samsung channels, to entice Samsung loyalists everywhere to reserve Galaxy S24.
Cheil, (pronounced ch-ALE) is one of the fastest growing ad agencies in America serving many global brands in the pursuit of connected experiences. Our North American operations has offices in Dallas, New York, and Toronto.
Cheil is also part of the Cheil Global Network, which is the 11th largest agency network in the world and includes agencies like McKinney, Barbarian and Iris. Being part of this network allows us to serve our clients with the power of a global partner and the agility of a boutique agency.
