Samsung - Galaxy Z Flip5 & Fold5 Launch Campaign
Samsung’s launch campaign for the Galaxy Z Flip5 and Z Fold5 highlighted the innovative design, multitasking capabilities, and stylish appeal of its foldable smartphones, aiming to redefine the market and solidify its leadership in the category. Through dynamic visuals, engaging narratives, and real-world scenarios, the campaign showcased the devices’ versatility for productivity and entertainment, emphasizing their seamless user experience and premium design. Utilizing a mix of digital, social media, and experiential strategies, the campaign resonated with a tech-savvy audience, driving pre-orders and reinforcing Samsung’s reputation as a pioneer in mobile technology.
Cheil, (pronounced ch-ALE) is one of the fastest growing ad agencies in America serving many global brands in the pursuit of connected experiences. Our North American operations has offices in Dallas, New York, and Toronto.
Cheil is also part of the Cheil Global Network, which is the 11th largest agency network in the world and includes agencies like McKinney, Barbarian and Iris. Being part of this network allows us to serve our clients with the power of a global partner and the agility of a boutique agency.
