Samsung - Social Minis
The Samsung ecosystem of Galaxy devices (smartphones, smart watches, earbuds, tablets) is legitimately cool, but keeping conversations about them fresh is a challenge, especially on social channels.
Enter the Miniature Series, a set of videos that brought the Samsung devices down to earth and subtly showcased their unique form factor in a series of memorable, handmade scenes. Each video had a thread tying them all together: the big impact a small device can have on your everyday life.
Cheil, (pronounced ch-ALE) is one of the fastest growing ad agencies in America serving many global brands in the pursuit of connected experiences. Our North American operations has offices in Dallas, New York, and Toronto.
Cheil is also part of the Cheil Global Network, which is the 11th largest agency network in the world and includes agencies like McKinney, Barbarian and Iris. Being part of this network allows us to serve our clients with the power of a global partner and the agility of a boutique agency.
