Samsung - Social Minis

The Samsung ecosystem of Galaxy devices (smartphones, smart watches, earbuds, tablets) is legitimately cool, but keeping conversations about them fresh is a challenge, especially on social channels.

Enter the Miniature Series, a set of videos that brought the Samsung devices down to earth and subtly showcased their unique form factor in a series of memorable, handmade scenes. Each video had a thread tying them all together: the big impact a small device can have on your everyday life.