Calgary Housing - Calgary Housing Unveils New Brand Reflecting Commitment to Community Flourishing

CH launches a brand transformation as part of its evolution into an independent social enterprise.

For nearly 50 years, Calgary Housing (CH) has been integral to Calgary’s social fabric. Recently, CH transitioned from managing social housing for The City of Calgary to operating as an independent social enterprise, a shift that necessitated a brand transformation to reflect Calgary Housing’s new identity and purpose.

“Our rebranding reflects Calgary Housing’s evolution and renewed purpose as we adapt to better serve our community’s needs,” says Sarah Woodgate, President and CEO at Calgary Housing. “Our new brand tells a story of growth, transformation, and our commitment to vibrant communities and meaningful support for those who call Calgary Housing home. We look forward to continuing this journey, building more opportunities for Calgarians to flourish.”

Calgary Housing collaborated closely with Humanity, engaging deeply with community partners, employees, and residents. Together, they brought to light the organization’s role in fostering a sense of home and belonging that extends beyond housing. Housing is just the start—a foundation upon which individuals and communities can grow resilient and thrive.

“Our new logo, featuring Calgary’s Black-capped Chickadee, symbolizes home and connection. It embodies our mission of empowerment and service and commitment to community,” adds Darren Nimegeers, Communications Consultant at Calgary Housing. “Humanity’s approach helped us develop a brand that reflects the warmth, trust, and vision we bring to our residents and sector.”

“Guided by Humanity’s Wellbeing Framework™, we identified Calgary Housing’s core proposition and purpose: ‘Creating opportunities for communities to flourish,’” says Carolyn Shaw, President and Chief Creative Officer at Humanity. “This new brand purpose reflects Calgary Housing’s commitment to transforming lives and nurturing community resilience. Calgary Housing is about more than housing—it’s about fostering growth and connection. We are proud to support them in this transformative journey.”