To make Soles4Souls a common household name, FUSE Create gave their many different causes a common benefit, and an uncommon twist.
Soles4Souls, a nonprofit that provides proper shoes and clothing to millions facing economic hardship, had a complicated mission. To uncomplicate it, FUSE landed on a benefit common to all areas of assistance: opening doors of opportunity.
To communicate ‘opportunity’ simply and tangibly, they reimagined the familiar “No Shirt. No Shoes. No Service” sign by replacing “No Service.” with “No Employment”, “No Home”, and “No Future” – as a result, Soles4Souls moved from 5th to 4th in Awareness amongst competitors.
Worldwide Partners is a global network of the top independent marketing services agencies in the world who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
With over 90 agencies in more than 45 countries, and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands.