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Caltex "Pop Concert"

Directed by Ariel Martin, this humorous spot plays on the catch phrase “for when you need to get there”, regardless of whether you want to or not. Tracking out from a backseat of a car filled with screaming tweens, the spot reveals a driving dad who drives in horror as his daughter and friends dance and sing on their way to a Justin Beebo concert. For when you “need” to get there.

Creative Agency

Head of Integrated Production: rachel Rider

Creative Group Head: Iggy Rodriguez / Justin Carew

Production Company

Production Company: Filmgraphics Entertainment

Executive Producer: Anna Fawcett

Director: Ariel Martin

Category: Automotive

Genre: Comedy