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Kotsovolos - The Bill

Kotsovolos
19/12/2024
Creative Agency
Athens, Greece
5
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Brand
Agency / Creative
Production
Editorial
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“Then”, “now”. Two words that have fueled a torrent of memes and TikToks.

They strike a chord with everyone, because they highlight the stark difference between the good old times and today's absurdity, or vice versa. In Greece, it’s mostly the former.

We simply miss 90s Greece SO MUCH. It was a golden era, and the subsequent financial crisis turned it into a distant dream.

Kotsovolos, a leading tech retailer, had to take a stand. We had to make now, more like then. We had to reintroduce ourselves as a brand that’s in touch with reality, that boldly satirizes it and actually changes it.

Now Kotsovolos enters an era of nostalgia-inducing prices that are too good to be of this time. But they are. For real.
About The Newtons Laboratory

We are The Newtons Laboratory, a.k.a. the Newtons and we are an independent agency.

We were founded in 2011 in the apex of the crisis and precisely because of that, we were born to find solutions and to correspond to challenges.

To do so, our doors are always open to:

Society and world-changing ideas.
People-focused ideas to their core.
Creative strategies that actually affect people’s behavior.
Ideas that “rock-the-boat” while respecting people and the environment.
Ideas that truly add value to brands.
Being your unique self and expressing it in your own way.
Ambitious people that never stop loving and respecting this great business we’re in.
New creative opportunities and innovation.
Ideas that are uniquely ownable to each one of our clients.
The most creative minds of our society, not just advertising.

We’re The Newtons and our doors are always open. 

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