Ohio Lottery Commission - Holidaze - Baked
To drive Scratch-Off ticket sales during the critical holiday season, we leaned into the chaos that can drive people into a Holidaze. In addition to reaching people where they go to escape the madness – like gyms, bars and Spotify – the spots continued our Gamify Everything strategy with codes hidden in each for additional ways to win.
We are seekers. We are not afraid to poke around in the dark. Or ask uncomfortable questions. We seek together – not in silos – all of us: analysts, creatives, strategists, media savants, lead generators. We interrogate insights. We seek better problems. We seek, so the work will shine. So the brand will shine. So our clients will shine.
