Lord Danger director Parker Seaman put his signature comedic style and virtual production know-how into full effect for the new Kraft Mac and Cheese ad, created by the brand’s in-house agency, The Kitchen. The spot, entitled “The Good, The Bad, and the Delicious” (:30), was shot virtually at one of Toronto’s virtual production stages with Impossible Studios, Seaman’s production home in Canada, using video wall technology. The new ad, which broke last month, can be seen online and on social media (Instagram and TikTok).
Lord Danger is a creative production studio specializing in bold, innovative commercials, branded content and music videos. We build bespoke creative teams around every agency or brand's specific needs, maximizing both efficiency and effectiveness. Whether creative, production, or in-house post services Lord Danger is poised to conquer projects of any scale.
At Lord Danger, we acknowledge that while inspiration can be an individual accomplishment, greatness is found in the collaboration of many minds -- culminating in a whole that's greater than the sum of it's parts. We manage a roster of creatives who each bring an individual voice, energy and vision to their projects, but we stand on the shoulders of giants building off of decades of experience from our partners in Los Angeles and around the globe.