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KFC - 'Oil Up' - Building brand love and engagement with an Award-Winning campaign

KFC
13/12/2024
Social First Creative Agency
London, UK
7
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Agency / Creative
Media
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"As soon as Uncovered brought this campaign idea to the table we knew we had to make it work. The insights they brought, proved that our audience were desperate for us to jump on this trend, and the excitement within the business, all the way up to senior management, was palpable. And the creative did not disappoint. Oil Up was our highest ever performing piece of content on social (at the time) and it showed the power of listening to our audience to inspire something truly iconic. Uncovered’s understanding of social and platform-first trends shines through in everything they do, and their ability to translate Gen Z insights and drivers into genuinely watchable content has been a winning combination for KFC’s social, which has been transformed with this partnership."

Danielle Ruggles , Marketing Manager KFC



About Uncovered
We are a social first creative agency. 

We believe and have proven that social delivers transformative business results.  Attention is everything, and in the infinite stream of social, our goal is to enrich experiences – not interrupt them – delivering a genuine value exchange and driving positive emotional response at scale. 

We create at the speed of social; From strategy to production, we’re a team of social natives. With a deep understanding of the online audience and your brand’s distinct identity and objectives, we apply social-first fundamentals for success: real world, real people, video-first.

We partner with the world’s leading social platforms, TikTok & Meta, and we’ve built our own publishing channels at scale across TikTok, Meta, YouTube and Snap, delivering over 5 billion organic views.
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