KFC - 'Oil Up' - Building brand love and engagement with an Award-Winning campaign

"As soon as Uncovered brought this campaign idea to the table we knew we had to make it work. The insights they brought, proved that our audience were desperate for us to jump on this trend, and the excitement within the business, all the way up to senior management, was palpable. And the creative did not disappoint. Oil Up was our highest ever performing piece of content on social (at the time) and it showed the power of listening to our audience to inspire something truly iconic. Uncovered’s understanding of social and platform-first trends shines through in everything they do, and their ability to translate Gen Z insights and drivers into genuinely watchable content has been a winning combination for KFC’s social, which has been transformed with this partnership."

Danielle Ruggles , Marketing Manager KFC