We worked with Macmillan Cancer Support to create a content series promoting their Mighty Hikes - marathon and half-marathon treks raising funds for the 3 million people in the UK living with cancer. To authentically capture the event’s spirit, our team took on the 8 hour hike along Dorset’s Jurassic Coast, capturing participant experiences, stories and event highlights. Alongside creator @LaurieAlyceAdventures, who hiked in memory of her grandfather, we interviewed inspiring hikers to share their incredible stories. Our crew delivered a heartfelt, engaging bank of content for Meta, TikTok, Pinterest and their website, celebrating the courage and community behind these incredible events.