Paddy Power - ‘A Shirt’s Not Just For Christmas, It’s For Life’

BBH is a full-service creative agency obsessed with making brands more valuable.

We started in London in 1982 and our first ad for Levi's showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. This picture was accompanied by a simple statement that read 'When the world zigs, zag'.

That belief in difference - zagging - is how we change brands and businesses.
Zagging wins customers and shares. It helps you outmanoeuvre your competitors. It makes your marketing work harder.

In the last 7 years, it has generated an ROI of £13.65 for every £ spent for Tesco. It has enabled Audi to grow 6x faster than the UK car market and it has made Samsung £20m in the last 6 months alone.

It's why we are IPA Effectiveness Agency of the Year - four years in a row.