senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

Asahi Super Dry - Portfolio pack refresh

Asahi Super Dry
03/12/2024
Creative Agency
London, UK
29
Share
Agency / Creative
SIGN UP FOR OUR NEWSLETTER

We evolved the global packaging design system for Asahi Super Dry, Japan’s No.1 beer, in the most significant design update in almost 37 years.

With the growth of the brand’s global portfolio, it was an important time to create consistency, premiumise and elevate the unique ‘Super Dry’ taste message across all primary and secondary packs. 

We leant into the traditional Japanese aesthetic of precision, harmony and balance by simplifying and modernising the identity, to help the brand cut-through and be more meaningful in a cluttered beer category.

The new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.

The flexible system has been applied to all packaging, all of which have been de-cluttered, and the core distinctive brand assets refined, amplified and elevated. The system also allows current innovations, like Asahi Super Dry 0.0%, or any future promotional or limited edition packs, like Manchester City partnerships, to be consistent and stand-out. 

The evolved packaging has gone live across Asia and will launch across the EMEA region from Q3 2024 and in USA in 2025.

About Purple Creative
Purple is an independent creative agency working across a delightfully diverse range of sectors including spirits, beer, industrial, art, fashion, technology and financial services.

Since 1993, we’ve been in business to share the stories, strategies and spirit of fascinating brands, through branding and communications that will fascinate the world.

If you’ve got a challenge, we’d love to talk about the ways we can help solve it.

Creating fascination.
No one cares about brands that have nothing to say, that lack substance or fail to capture the imagination. When people care, they start to think, feel and do different things.

Brands need to find ways to pique people’s curiosity, intrigue them, draw them into their world with discoveries of genuine interest. At Purple, we can help your brand create that fascination, so you can engage with your audiences and prove why your story, your service, your product or your purpose is unique.

Driving success.
To make this happen we uncover the unique spark, the nugget of wisdom, the idea that fires us up, and we use that as the catalyst to inspire the creative work. Then we amplify that thought across a proven framework of brand and sales drivers to ensure we deliver solutions that answer the strategic and commercial demands of your business.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0