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Hyundai - The Adventurous Potholes

Hyundai
20/11/2024
Advertising Agency
Athens, Greece
31
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Agency / Creative
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According to a 2022 report by the Greek Ministry of Infrastructure and Transport, potholes are a widespread issue, particularly on local and regional roads that receive less frequent maintenance compared to national highways. In urban areas, approximately 30% of streets reportedly suffer from potholes and other surface damage, with the extent varying based on the local municipality’s budget and maintenance frequency. With the Hyundai SANTA FE, you have a car designed for both city streets and off-road retreats, a reliable companion for worry-free rides.

About McCann Worldgroup Greece
McCann Worldgroup, part of the Interpublic Group (NYSE:IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. In 2024, McCann Worldgroup was named Global Network of the Year by the Effie Awards, Network of the Year by the ANDYs and Network of the Year by the EPICA Awards for the sixth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick and UM to deliver solutions across the entire marketing spectrum. For more information, visit mccannworldgroup.com.  
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