Hammerson - 'Witness Drama Together' at the FanStand
The FanStand campaign was a dynamic initiative designed to unite sports enthusiasts during major events like Wimbledon, the Olympics, and the Paralympics. So instead of sitting home alone or just with family, together they could watch the ‘drama’ of Wimbledon, the ‘history’ of the Olympics and the ‘impossible' of the Paralympics with other like-minded fans..
Over a 10-week period, our specially created FanStands served as gathering spots for passionate fans to immerse themselves in the ‘drama’ of live sports alongside like-minded individuals. This initiative not only enhanced the viewing experience but also resulted in increased footfall and revenue for Birmingham’s Bullring, Bristol’s Cabot Circus and Southampton’s Westquay.
The campaign also enjoyed the prestige of being an official sponsor of Team GB and ParalympicsGB, further elevating its profile and appeal. The FanStand campaign successfully showcased the power of sports to bring people together, leaving a lasting impact on our audience.
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