IKEA - Choose Sleep - Promotion
Oh, how glorious sleep is. And by “glorious” we mean “misunderstood”.
When you’re getting ready to party, or scrolling to your heart’s content, or building up your career, you see sleep as a necessary evil.
Don’t even think about doing those things sitting in your bed.
Seriously. Stay. Away. From your bed.
Or you risk falling prey to sleep’s sweet embrace.
But is it that bad though?
If you do fall asleep, you’ve actually made a decision. You chose sleep over the things that seem to matter the most, but they don’t. So perhaps, sleep is better than them after all.
Our bodies know this, and it’s time for our minds to get the message:
The era of FOMO is over. Get ready for the JOMO (Joy Of Missing Out) of a good night’s sleep.
In its latest campaign, IKEA Greece gets the point across. Three stories where sleep prevails oh-so-naturally as the best thing you could be doing at night. Better than marrying a model, better than staying popular, better than getting a promotion.
We are The Newtons Laboratory, a.k.a. the Newtons and we are an independent agency.
We were founded in 2011 in the apex of the crisis and precisely because of that, we were born to find solutions and to correspond to challenges.
To do so, our doors are always open to:
Society and world-changing ideas.
People-focused ideas to their core.
Creative strategies that actually affect people’s behavior.
Ideas that “rock-the-boat” while respecting people and the environment.
Ideas that truly add value to brands.
Being your unique self and expressing it in your own way.
Ambitious people that never stop loving and respecting this great business we’re in.
New creative opportunities and innovation.
Ideas that are uniquely ownable to each one of our clients.
The most creative minds of our society, not just advertising.
We’re The Newtons and our doors are always open.
