Hammerson - Silent Night
Hammerson’s 2024 Christmas campaign “Give brilliantly” by Unbound, is based on the aspects of Christmas that are the most important.
The YouGov report showed that ‘Spending time with family’ at 95% and ‘Giving presents’ at 81% rank first and second for Britons at Christmas.
Both stats dovetail perfectly with Hammerson’s placemaking strategy of places to enjoy spending time, as well as places to shop.
“We wanted this year’s campaign to follow the data, knowing we are tapping into the most important aspects of Christmas for consumers, answered by a Hammerson destination. It expresses the heart of Christmas, as well as nailing the commercial sell for Hammerson. It’s about conveying a message that’s relevant and real for consumers - whether they are watching it on TV or TikTok.” - ELSPETH LYNN, Partner at Unbound
It launches this week with the Connected TV film ‘Silent Night’. Though spending time with loved ones may be at the top of our Christmas list, ironically when we’re together we are not always “in the moment”. So the ad suggests we don’t make it a silent night and put down our mobiles.
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