SHARE - Majid Al Futtaim - Rewards All Around You

BBD Perfect Storm launch the first Brand Campaign for SHARE in the UAE, Majid Al Futtaim's Loyalty Programme. 

The campaign focused on highlighting key moments (to our members) around the joy of redemption, redeeming the points they had earned on anything they could get their hands on. 

This was supported by driving further awareness around the breadth of the SHARE ecosystem.  These were showcased through the campaign platform, 'Rewards All Around You'. 

The campaign launched across the UAE through DOOH, retail malls, hotels, cinemas, radio, and even their own Ski Slope in the desert. Supported by DM, Member Emails, and social media.

Rewards All Around You --> We split the offering into four distinctive pillars—SHOPPING, DINING, LEISURE, and GROCERIES—and created over 90 pieces of comms highlighting products you can find across these pillars.

The Impact --> With creative executions across DOOH, Direct Mail, Social and Radio, we realised a 750k+ uplift in the first two weeks, proving that sometimes simplicity is king. 

A 100+ page campaign guideline toolkit was produced for the Clients internal team to ensure a consistent variety of ongoing comms in the future.

Awards --> Customer Experience & Engagement Marketing Society Awards.