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In The Groove Music was born of a simple idea; create inventive, original music for advertising.

Founded by partners Darren Drew and Brian Reidinger in 1995, ITG has grown to embrace publishing, licensing, music supervision, and exemplary client service. Yet at the core, the simple motivating engine remains: craft compelling sounds that tell a story, convey an idea, create an emotional response.

Music communicates. Music inspires. Music connects. It is the true universal language. It breaks barriers, bridges cultures, transcends borders. It is the language we speak.