Wildmoor - Launching Wildmoor Whisky: Capturing the Spirit of Adventure

The Challenge

​We set out to create a launch film that truly embodied the essence of Wildmoor—a whisky more wild. Aldo Kane, as the brand’s ambassador, perfectly captured this spirit. By leveraging the brand launch KOL trip, we aimed to globally amplify the brand’s launch, using the film to introduce audiences to the rugged, luxurious world of Wildmoor while showcasing its connection to bold, wild pursuits.

The Insight

​By placing Aldo Kane at the centre of the journey, we capitalised on his reputation as an explorer and adventurer, making him the perfect figure to lead the Wildmoor story. His presence brought credibility and an authentic connection to the brand’s ethos of seeking adventure beyond the comfort zone.

The Solution

​To launch Wildmoor effectively across multiple markets, we produced a series of content, including a hero launch film featuring adventurer Aldo Kane. The film portrayed Wildmoor not only as a whisky, but as the spirit of adventure, inviting viewers to experience the rugged beauty of Scotland and the boldness of the whisky itself. This narrative was broken down into various shorter cuts for Instagram Reels, Stories, and more, ensuring the launch was accessible and engaging across multiple digital touch points.

The Impact

Through our targeted content strategy, Wildmoor established itself as a distinctive luxury scotch whisky brand with a global footprint, successfully connecting with audiences who value both premium quality and a sense of adventure. 

The Aldo Kane launch film successfully captured the adventurous spirit of Wildmoor, with the launch film achieving 228,460 views, making it still to this day the brand’s most-watched piece of content.