Itsu - Real Kitchens Series

Real kitchens, real people's stories, and the real flavour of Itsu – that was the challenge laid out before us to place a spotlight on their latest brand campaign, the cook at home range. 

Breaking away from the ordinary, Itsu knew they needed more than just a visual feast to create this selection of TV Commercials and branded video content – they needed a blend of authenticity and creativity. Joining forces with Makers, (the agency), we were invited to spice things up and bring a fresh perspective to the table. It wasn't just about showcasing delicious meals; it was about crafting a narrative that sizzles with real stories, and that's exactly what we aimed to achieve. All to infuse this project with a dash of creativity, a sprinkle of Gusto, and a whole lot of genuine Itsu magic.