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Arc'teryx - WHAT IS GORE-TEX ePE?

Arc'teryx
05/11/2024
Production Company
Toronto, Canada
9
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Production
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Arc’teryx presented us with an exciting challenge: to educate consumers about their move towards using GORE-TEX’s new innovative ePE technology in their jackets. From the initial concept to the final video, this project offers an exclusive glimpse into the artistry and innovation that drive their design process.

About AJAX Creative

Ajax is a production studio partnering with brands & agencies to create emotionally compelling campaigns, commercials & branded content.

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