Ohio Lottery Commission - Ohio Lottery Gamify Life
Digital-centric audiences love gaming. But they don’t love old-fashioned lottery games. How does a 50-year-old paper-centric brand like the Ohio Lottery attract an audience that typically ignores them? By gamifying everything, from TV commercials (where you can win money by scanning a code in the spot) to the most mundane activities like renewing your driver’s license or waiting for the laundry to dry at the laundromat. We created a 24-hour Instagram Live hack that turns waiting into winning. We call it “The Waiting Game
We are seekers. We are not afraid to poke around in the dark. Or ask uncomfortable questions. We seek together – not in silos – all of us: analysts, creatives, strategists, media savants, lead generators. We interrogate insights. We seek better problems. We seek, so the work will shine. So the brand will shine. So our clients will shine.
