Ohio Lottery Commission - Ohio Lottery Playable Radio
As part of our Gamify Life strategy for the Ohio Lottery, we brought winning experiences straight to everyday Ohioans by giving an old-fashioned medium a modern twist. Say hello to the :60 pop song that’s actually a game. Between catchy beats, the lyrics circumvent the typical life, love, and loss found in typical songs – in favor of lyrics that surprisingly tell you a) this song’s a game and b) if you want a chance to win money, you need to use the listening/song identification function on your phone to play.
We are seekers. We are not afraid to poke around in the dark. Or ask uncomfortable questions. We seek together – not in silos – all of us: analysts, creatives, strategists, media savants, lead generators. We interrogate insights. We seek better problems. We seek, so the work will shine. So the brand will shine. So our clients will shine.
